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Our Duty

At Gorton Financial Group, we are held to a strict fiduciary duty, meaning we are required by law to act in the best interest of our clients at all times.  Some financial advisors and insurance representatives are held to a suitability standard, meaning they only have to recommend what is suitable for the client and not necessarily what is in their best interest.  The fiduciary duty is the absolute highest standard of accountability in the financial services industry. It’s very easy for a financial advisor to be a salesperson instead of a fiduciary. The industry is set up that way. We choose to work with Investment Advisor Representatives because their licensing and restrictions benefit and protect you, the investor.

We have a fiduciary responsibility to our clients. We benefit when you benefit, and our firm is committed to your priorities being our priorities.